Does underwear maketh the man?
Modus Vivendi are challenging stereotypes with their latest campaign.
The latest campaign from Modus Vivendi portrays a man in various roles – as a businessman, a biker, a fireman, and a soccer player – all while sporting the brand's Staple underwear.
The campaign aims to break the norms and redefine what it means to wear men's underwear.
Constructed from cotton fabrics, this is underwear designed for comfort and support - available in briefs and boxers and a range of colours.
Credits
- Photography: Panos Misailidis @p2photographygr
- Model: Dimitris Toufexis @dimitris_toufexis
- Location: Thessaloniki, Greece
The Soccer Player
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The Fireman
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The Businessman
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The Biker
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Briefs
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Boxers
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